When PR agencies run election campaigns

Political parties and candidates have outsourced their promotion to professional outfits

Outsourcing wasn't a term often associated with electoral politics. But times have changed and political fronts, parties, and even individual candidates are now making a beeline for roping in professional agencies to run their campaigns. However, not all seem impressed. “It is the necessary evil of the technology-driven modern world but lacks the human connection that is so critical to an election campaign. I have contested so many elections and never for once felt the need for any agency to support my campaign,” said K.V. Thomas, Kerala Pradesh Congress Committee working president, who is also in charge of the media during this election.