Weekend story | Festive cheer: Smartphone industry to see record sales despite component shortage
The Hindu
High pent-up demand backed by aggressive promotions in the mid and premium segments
Despite the challenge of component shortage, this festive season promises to be a happy one for the Indian smartphone industry, which is expected to witness record sales driven by high pent-up demand, particularly in the mid and premium segments.
According to research firm Counterpoint, about $7.6-billion worth of smartphones will be sold during the ongoing festive season that kicked off during the first week of October when online platform giants Amazon and Flipkart announced their annual sales and will end on November 4 with Deepavali.
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