This startup is trying to convince clients to give up cars

The idea is simple: a transport service that's so good, you'll never need a car again.

It's what Finnish startup MaaS Global Oy has been working toward since 2015. The company has developed a mobile app, Whim, that's already being used in several European cities and in Tokyo. In the capital of Finland, 12% of users already say it's prompted them to give up their cars, with as many again saying they plan to. MaaS Global, whose investors include BP, Mitsubishi and Toyota Financial Services, says its app can fix urban congestion and reduce pollution. That's as research shows that living in an environment with cleaner air contributes measurably to happiness and wellbeing. Finland, where the service pioneered, happens to have the best air quality in the world. Coincidentally, it's also the world's happiest country.