Telfar, famous for the ‘Bushwick Birkin,’ holding open mike and ‘wild surprises’ at opening of new NYC store: ‘It’s going to be a show’

The “Bushwick Birkin” has landed in Soho.

Telfar — a New York-based brand beloved by the likes of Beyoncé, Dua Lipa, Oprah and Bella Hadid — is opening its first-ever storefront downtown at Broadway and Canal Street on Saturday.

Crowned a cult must-have by the fashion set for two decades, the brand will debut its 10,000-square-foot brick-and-mortar equipped with a Telfar TV studio and a fully stocked “bag bar,” with a floor-to-ceiling display of every tote Telfar has ever produced — plus a coveted limited-edition purse.

The brand’s sporadic drops have caused pandemonium, but founder Telfar Clemens tells The Post that opening the store is a “huge milestone.”

“The store tells the whole story,” he said. “It’s not just bags — it’s a cultural phenomenon and it’s a total look — 20 years in the making.”

With its embossed “T” logo, the faux leather bags were the hottest of 2023, selling out within minutes of each highly anticipated drop online.