Tata Neu expands value proposition for Indian consumers, says group chairman

‘2.2 mn customers have registered on the app so far’

Tata Sons chairman N. Chandrasekaran on Thursday said that the whole objective of coming out with super app Tata Neu was to be a ‘trusted’ partner for Indian consumers and meeting their ‘every requirement’ under a common platform.

“Our purpose at Tata Digital is to be a trusted partner for a better life of the Indian consumer. At present there is no solution which is developed with the Indian consumer in mind,” he said, while talking about the philosophy that had gone behind rolling out this app, which was officially introduced on Thursday.

Last week, Tata Digital unveiled the app which had received an ‘overwhelming response from consumers’, the company said.

Company executives said that more than 2.2 million consumers had so far registered to buy goods and services from Tata Group entities whose apps are embedded in the super app.

“Over the last several decades Tata Group has created several consumer platforms but all platforms have been operating in [silos]. With Tata Neu, we have brought everything under one platform,” Mr. Chandrasekaran said.

He said the super app had brought in ‘a lot of synergy’ for the group and had ‘massively expanded’ the value proposition for Indian consumers.

He said with the breadth of possibilities in product commerce, service commerce and financial services, “we believe we will shape Tata Neu to be a one-stop place to meet the demand of indian consumers”.