Phones, Islamic books and currency exchange. Some businesses are making money out of Taliban rule

Kabul businessman thrives selling iPhones in Taliban ruled Afghanistan, catering to diverse consumer base amid economic challenges

Yunis Safi, a businessman in Kabul, knows very well the importance of showing off your phone if you want something done.

Also read: Afghanistan since Taliban takeover

“In Afghanistan, your phone is your personality,” he said, smiling, a jewel-encrusted ring on each hand. One boasts an emerald, the other a fat Russian diamond. “When you go to a meeting with the government, the better your phone, the more they respect you.” Mr. Safi runs a phone shop in the posh Shar-e-Naw neighborhood. An armed guard stands outside. The iPhone 15 Pro Max adorns the shop shelves, retailing for $1,400. He has customers ready to part with this sum of money, which may come as a surprise to some given the country's economic woes and more than half the population relying on humanitarian aid to survive.

Also read: Timeline | The Taliban’s rapid advance across Afghanistan

Afghanistan's finances were on shaky ground even before the Taliban seized power in 2021. The budget relied heavily on foreign aid and corruption was rife. The takeover sent Afghanistan's economy into a tailspin, billions in international funds were frozen, and tens of thousands of highly skilled Afghans fled the country and took their money with them.

But, even amid difficult conditions, some businesses are making money out of Taliban rule. Women are reduced to customers, however, as authorities have barred them from most jobs, including retail. None of Mr. Safi's 78 staff are women.

He has tapped into a diverse consumer base — the ones hungry for the latest iPhone release and those happier with simple handsets, which make up the bulk of his sales and sell for between $20 and $200.