Nvidia launches new products to plug cars, factories into its Omniverse

Nvidia is looking to capitalize on the intense competition among automakers to develop vehicles that can drive themselves and deliver sophisticated entertainment and information to the humans on board.

Nvidia is launching new technology to expand its reach in the automotive industry, including a virtual driving assistant that can park a standard car and a system to speed up the training of autonomous vehicles.

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As part of its fall new product event, centered around its "Omniverse" simulation technology, Nvidia Chief Executive Jensen Huang said the company will begin offering automakers a system called Drive Concierge. It uses Nvidia hardware and artificial intelligence software to provide a variety of services, including an autonomous driving function that allows a human-driven vehicle to park itself.