Now, Gond art on pancake pre-mixes and quinoa packs

India’s traditional artists are getting a new canvas, with Taru Naturals’ all-new packaging

The last year has been quite transformative for India’s traditional artists. As exhibitions got cancelled and inventories began piling up, they started looking at alternative ways to make a living. Pattachitra masks, Madhubani wall panels depicting scenes from the pandemic, and the like began popping up on e-stores and timelines. Brands, too, began doing their bit to help get them visibility. The latest champion is Taru Naturals. The grassroots, fair trade movement that connects 10,000 tribal and small-scale farmers to markets has just launched its organic D2C (direct to consumer) brand — think stone-milled flour, ready-to-eat breakfast foods, indigenous grains, and more. What truly sets it apart, however, is its packaging featuring Gond art.