NBA is America's first Bud Light-style fiasco but you're not supposed to know that

The collapse of the Bud Light brand since April has been astonishing. But the first real Bud Light moment happened inside the NBA.

The entire NBA brand is tarnished thanks to Silver and James' embrace of woke politics.  Clay Travis is the founder of the fastest-growing national multimedia platform, OutKick, which produces and distributes engaging content across sports and pop culture to millions of fans across the country. OutKick was created by Travis in 2011 and sold to the Fox Corporation in 2021. One of the most electrifying and outspoken personalities in the industry, Travis hosts OutKick The Show where he provides his unfiltered opinion on the most compelling headlines throughout sports, culture, and politics. He also makes regular appearances on FOX News Media as a contributor providing analysis on a variety of subjects ranging from sports news to the cultural landscape. 

The Bud Light backlash will be studied in marketing courses for the next 40 or 50 years as a perfect example of what happens when a brand alienates its core audience by embracing values antithetical to its core consumer. But many in the media are already proclaiming Bud Light as a unicorn, the first of its kind conservative boycott that has obliterated decades of goodwill for a company.