Localising features helped Snapchat reach 100 million users in India: Snap’s marketing head
The Hindu
In an exclusive interview with The Hindu, Snap Inc’s Head of Market Development Durgesh Kaushik spoke about the company’s the India milestone, and how the company achieved it.
Snapchat, the camera-based social network, hit the 100-million-users milestone in India a few weeks ago. Snap Inc’s Co-Founder and CEO Evan Spiegel announced at the virtual Snap for India 2021 event that the app also attained 70% growth in net new advertisers in 2020, helped by diversification in monetisation streams for content creators on the app.
In an exclusive interview with The Hindu, Snap Inc’s Head of Market Development Durgesh Kaushik spoke about the company’s India milestone, and how the company achieved it.
The transcript has been edited for brevity.
Prime Minister Modi celebrates BJP's victories in Maharashtra and bypolls, emphasizing unity and development over divisive politics.
Udhayanidhi Stalin urges cadres to launch campaign for securing 200 seats in 2026 Assembly elections
Udhayanidhi Stalin urges DMK members to gear up for 2026 Tamil Nadu elections, aiming for 200 seats.
A.P. Chambers and Tourism Forum urge Police Commissioner to allow round-the-clock access to RK Beach, address safety concerns.
Iran protests violent arrest of students in Kazan, seeks explanations from Russian authorities, demands accountability for incident.
SRMIST hosts IRIS 2024 summit with ASSOCHAM, fostering collaboration between academia and industry for innovation and growth.
Madras High Court directs CBI to probe illegal sale of government land assigned to missionary in Madurai.
An Injured painted stork was rescued by the Fire and Rescue Services personnel near Mullakkadu Beach Harbour in Thoothukudi district on Saturday
UPPL's record byelection win in Sidli boosts confidence for 2025 BTC elections, emphasizing peace-driven development model.
Ashwani Kumar, president of the Federation of Indian Exports Organisation (FIEO), emphasised on the crucial role of efficient port operation in facilitating global trade
Principal Secretary Sandeep Kumar Sultania urges power utilities to increase transformer capacity for higher energy demand in summer.
Space Commission member and former ISRO chairman A.S. Kiran Kumar called upon young technocrats to put in their heart and sweat to make India one among equals in the world in the space sector.