IPL Media Rights: BCCI richer by ₹46,000 crore on day 2, spills over to third day
The Hindu
The base price for TV was ₹49 crore while digital rights were pegged at ₹33 crore.
The BCCI is set to laugh its way to the bank after selling its IPL TV and digital rights for the Indian sub-continent for a whopping ₹44,075 crore, making it one of the richest entities in the sporting world.
As per information received, Package A (Indian sub-continent TV Rights) for 410 IPL matches across five seasons from 2023 to 2027 has been sold for ₹23,575 crore, which is effectively ₹57.5 crore per game.
However, it is the India sub-continent's digital rights that stole the thunder with ₹50 crore per game being offered by one of the bidders after the winner of Package A challenged them. The Package B fetched ₹20,500 crore and thus cumulatively the BCCI is now richer by ₹44,075 crore after selling the two packages.
When the auctions stopped on the second day, another ₹2,000 crore was bid for Package C, which has a select non-exclusive digital rights deal. The auction, which has moved into the third day, will resume with Package C on Tuesday.
As of now, the board has earned a staggering ₹46,000 crore, which is already two and half times more than the 2018 auction value of ₹16,347 crore.
As PTI had predicted, the final valuation would be around ₹47,000 crore to ₹50,000 crore.
The base price for TV was ₹49 crore while digital rights were pegged at ₹33 crore.
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