How LXME leverages tech to empower women of India through financial literacy

Who says financial planning is a man’s world? Mumbai startup LXME engenders a strong community of women investors through its one-of-a-kind platform with products curated for differentiated financial needs such as retirement planning, mutual fund plans and more

A majority of Indian households are still not very encouraging towards women taking charge of financial matters. “Women are born money managers. When armed with the right attributes of being risk-aware, disciplined, making informed decisions, and staying calm under stress, women can go from managing home budgets to becoming smart investors,” starts Priti Rathi Gupta, founder of LXME, a financial platform exclusively for women. (Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for free.) During the uncertain times of a global pandemic, financial planning has attained greater significance for women as families battle unforeseen incidences disrupting livelihoods. However, long-term financial decisions, such as investing, financial planning, and estate planning, for long has been seen as a man’s domain.