Facebook puts Instagram Kids on hold amid criticism of planned app

Instagram has hit pause on a new app it is creating for kids, the photo-sharing service owned by Facebook Inc said on Monday, in a move that comes amid growing opposition for the project.

Instagram Kids had been touted as requiring parental permission to join, and was supposed to provide ad-free, age-appropriate content, but U.S. lawmakers and advocacy groups have urged the social media giant to drop its launch plans, citing safety concerns.

"We won't stop pressuring Facebook until they permanently pull the plug," said Josh Golin, executive director of Fairplay, an advocacy group focused on kids.