Cooperative targets record sales during Onam

Considerable increase in sale of Milma products, says ERCMPU chairman

Despite the setbacks suffered by dairy farmers owing to the first and second waves of COVID-19 during the past two years, the Ernakulam Regional Cooperative Milk Producers’ Union (ERCMPU) targets selling a record 13 lakh litres of milk, 80,000 kg of curd and 172 tonnes of clarified butter during the Onam season. ERCMPU chairman John Theruvath claimed here on Thursday that products under the Kerala Milk Marketing Federation (Milma) brand had achieved widespread acceptability for their quality. The reason for the considerable increase in the sale of Milma products was their wide acceptability and reliability, he added. Milma has also contributed clarified butter to the 80 lakh food kits containing essentials being distributed by the State government as part of the Onam celebrations. Besides, the milk cooperative is also offering a combine of dairy products worth ₹385 at ₹300 as part of the Onam season concessions being extended to people, he added.