Brooklyn Nets seeking new uniform sponsor amid Joe Tsai’s push
NY Post
The Brooklyn Nets are riding their newfound fame to a slew of lucrative sponsorship deals that could culminate in the renaming of the Barclays Center, The Post has learned.
The NBA team owned by internet billionaire Joe Tsai is aggressively scouting new corporate sponsors at a time when the team’s successes have positioned Tsai to drive a hard bargain and add millions of dollars to the team’s bottom line, sources said. The Nets have been actively wooing new sponsors for the patches placed on players’ jerseys — a branding opportunity now paid for by cell phone maker Motorola. It’s also shopping for a new corporate sponsor for the arena’s main entrance, which is currently named after insurance giant Geico, according to a source close to the situation.More Related News