Bosch Power Tools to make products more ‘affordable’
The Hindu
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Bosch Power Tools has decided to rationalise prices of spares to make them more affordable to customers. The aim is to empower tradesmen and the dealer ecosystem across metro, sub-metro, and upcountry market cities by reducing cost of ownership of durable, high-performing parts, in addition to combating counterfeiting, said the company. To this end, the company has unveiled a country-wide ‘Affordability Campaign’ and also reduced the prices of key spare parts and a range of tools.
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