Are you proud to be Canadian? Most say yes — but pride levels are changing
Global News
A poll conducted by Ipsos Public Affairs exclusively for Global News spoke with 1,000 people aged 18 and older about their feelings about their country ahead of Canada Day.
Nearly half of people in Canada say the pride they feel in being Canadian has changed in the past five years and those who reported either a pride drop or increase are evenly split, according to a new poll.
The poll, conducted by Ipsos Public Affairs exclusively for Global News, spoke with 1,000 people aged 18 and older about their feelings regarding Canada as July 1 approaches.
According to Ipsos, while 58 per cent of respondents reported no change in pride levels, 42 per cent of those surveyed said their pride in Canada has changed. Of those, 21 per cent said they felt more proud while another 21 per cent said they felt less proud compared to five years ago.
Younger Canadians were more likely to feel less proud than older Canadians, with about one-quarter of millennials, in particular, being more likely to feel less proud compared to roughly one-sixth of the baby boomer generation.
“If you’ve been in Canada, living in Canada for a longer period of time, your attitudes and beliefs are likely to be more baked in, meaning that the contextual situation is less likely to have an impact on your beliefs and your pride,” said Sean Simpson, vice-president of Ipsos, in an interview.
“Millennials and gen Z (are) much more likely to be reexamining their Canadian identity and their relationship to Canada. Boomers (are) much more likely to be maintaining the status quo.”
Simpson said while the number of people feeling more or less pride in being Canadian was split, it “clouds the real story” because generations are reacting in different ways.
Beyond the question of pride in their country, respondents were also asked how they plan to commemorate Canada Day compared to five years ago.